Seasonal Sales
Collateral
More than 30 seasonal workbooks, catalogs and product highlight brochures, adapted from LOWA’s European brand designs for U.S. print and digital sales materials since 2019.
30+
seasonal books
and brochures
Workbooks, catalogs and product highlight brochures for five product lines since 2019.
The challenge
LOWA’s U.S. sales team needed accurate, current workbooks, catalogs and product highlight brochures for dealer meetings each spring/summer and fall/winter selling season. The larger books were generally adapted from European A4 designs to U.S. formats.
Product imagery, specifications and final line details often arrived close to deadlines. The pages had to remain consistent and production-ready as content changed.
Systems that hold
up under deadlines.
I adapted LOWA’s European book concepts for U.S. print and digital editions, built repeatable template pages and styles, and managed production work as product information and imagery changed.
European to U.S. format
Rebuilt designs for U.S. page sizes. For earlier catalogs of up to 120 pages, I also designed category openings and coordinated additional design support on tight schedules.
Templates and styles
Created reusable template pages and style sheets to keep product imagery, specifications and technology icons consistent throughout each book. A line-list spreadsheet helped organize product details as content changed.
Color, print and digital
Retouched and color-corrected product imagery, supported copy updates, attended press checks over many seasons, and published digital editions to LOWA’s dealer and professional sites, updating them as products changed.
A refreshed direction,
adapted for the U.S.
For 2027, I adapted LOWA’s refreshed brand direction from an incomplete A4 concept into a U.S. portrait workbook. The Outdoor Collection edition is 56 pages, part of a shift over the years from larger catalogs to more focused workbooks.
Alpine Expert II GTX
Alpine Expert II GTXOne product,
two editorial systems.
The Alpine Expert II GTX appears in both editions. The 2026 landscape layout gives the men’s and women’s boots separate pages; the 2027 portrait edition brings them together beneath a photographic header, with a reorganized specification system.
I also built an icon-selection sheet with Claude, organizing 60 technology and fit icons in LOWA’s global order. Product-category tabs and fixed columns were designed to make manual icon selection more consistent.
Ready for every
sales meeting.
Since 2019, I have prepared the seasonal workbooks and catalogs for the Outdoor Collection and the Cold Weather, Hunting, Professional (Task Force) and Trail Running (All Terrain Running) lines, in print and digital, alongside product highlight brochures. None of the books missed a sales meeting.
The work reinforced the value of consistent templates, reliable product data and clear production processes. Next, I’d connect approved line-list data directly to the InDesign templates, cutting repetitive entry and the errors that come with it.
Every season since 2019
Workbooks, catalogs and brochures by product line and edition year. Each dot is one publication.
| Product line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|---|---|
| Outdoor Collection | One book | One book | One book | One book | One book | One book | One book | One book | One book |
| Cold Weather | One book | One book | One book | One book | One book | None | None | None | None |
| HuntingMountain and Field | One book | One book | One book | None | None | One book | None | None | One book |
| Professionalformerly Task Force | One book | One book | One book | One book | One book | One book | One book | One book | One book |
| Trail Runningformerly All Terrain Running | None | None | None | One book | None | None | One book | One book | None |